Brand You - Discover Yourself Through Archetypes

Brand You will help you to:

· Discover yourself, and
· Find out how other people see you.

There will almost certainly be a difference between the two. Brand You app does this using symbols known as archetypes. There are 12 of them. All you have to do is flip through 12 playing cards to gain valuable insights.

These Archetypes have appeared in all compelling stories from ancient times to the present day: the Caregiver, the Creator, the Explorer, the Hero, the Innocent, the Jester, the Lover, the Magician, the Ordinary Guy, the Outlaw, the Ruler and the Sage.
First of all you select as many cards as you wish, from a set of 12 which are illustrated and described in full. Then you rank them in the order in which you believe they apply to you. The second step requires an in-app purchase and enables you to invite an unlimited number of people to select and rank the archetypes they see in you. The app then produces a bar chart which compares your ranking of your archetypes with other people’s ranking of the archetypes they see in you. You can forward this bar chart via email or share it on social media. Brand You app is good for coaching, professional development and pure entertainment.

Brand You app has been designed by John Purkiss, co-author of Brand You, the best-selling book on personal branding.